Wednesday, March 2, 2011

Shifts in Behavior - Poker and Life

It’s been said many times that how you carry yourself in life is how you play poker. There’s something much deeper than the generic thinking that “if you are a bully in life then you are a bully at the table or if you are weak in life then you are an easy target in poker.” Yes, there is something much more important and revealing about people in life and poker... It’s shifts in behavior, body language and all sorts of non-verbal communication. That’s right, I said it! Very key tells are equally apparent in life as they are at the poker table. Once you know when and what to look for, you wont look at people the same again.

Before I reveal a few “tells”, you need to be aware of when a tell is accurate. For instance, if you see a girl next to you at a bar with her arms crossed, does that mean she is uninterested in you? Who knows? You first have to notice how she was standing prior to you approaching her. Perhaps she was cold, upset at some issues in life, conscious about a bad bra or uncomfortable with her arms hanging at her sides. The real secret to tells is noticing shifts in behavior! See, if she was standing with her arms at her side then they shifted to this closed off position when you said something, now you have learned something much more accurate. In this case, it was clearly something you did or said (or any immediate induces stress) that caused the change. This concept of shifts in behavior is key. Another important element, especially in poker, is the difference between acting out a tell and a subconscious, natural and accurate tell. An example of this in real life might be when you are talking to someone you are attracted to at a party and they act uninterested. However, if their body is facing you, their legs are open toward you and their palms are up (among many other tells) they are into you too - regardless that they are “acting” uninterested with attitude and their face. On the contrary, if someone is acting nice and appears interested but they slightly turn their midsection away, their legs close up and their hand retreat, they are not into you and are simply being nice. Does that make sense? Acting and the subconscious signs are often the opposite of each other! 
Let’s get into some straight forward poker examples. The most common and obvious tell is when someone is dealt a monster hand and they act like it’s a difficult decision to bet or not. They will smack their mouth with an “Oh, well. Let’s try... I guess I’ll bet...” type behavior and acting. All the while, the highly trained body language at the table watched as this same person was dealt their cards. The expert noticed that the moment the cards where looked at that the person sat a little higher in their chair (a strong subconscious sign of engagement), glanced quickly at their chip (a strong subconscious sign that they are committed to betting big already) and proceeded to cover their cards more than previous hands (a strong sign of subconscious protecting of what is valuable). The acting, combined with the subconscious behaviors, make it clear to an expert that this person has premium cards and a winning hand. This simple series of events is an example of how you need to look for shifts in behaviors and not just behaviors by themselves.  

Now that you are aware of the timing between acting and the truth of subconscious tells, lets reveal a series of wonderful behaviors that are equally useful in life or poker. One of the most revealing tells are “pacifying behaviors”. These are signs that someone is under stress. In this picture, the girl is rubbing her neck. 

If I was betting after her in a game of poker, I’d likely be able to bet very large to get her to fold due to the fact that I’m seeing an honest stress. It should be apparent that she is torn on what to do. Meaning, a strong push in one way or the other by you will give the results you want! The pacifying behavior could have easily been one of many things such as rubbing the fingers, stroking the hair or holding the chest.

Another side to tells are the signs of guilt. Again, in life, business or poker, signs of guilt reveal themselves subconsciously. In this picture, notice the fingers curled over the mouth. 

This is a classic sign that this girl just got away with something. To me, based on nothing else, I might have a strong feeling that she is bluffing and trying to steal the pot. Based on other observations, I’d likely come far over the top and then watch her act for a while as if she pretends it’s a tough decision to fold! 
I have spoken to many business people about body language in sales and it is amazing how similar poker is. For instance, when I first shake someone’s hand in business, I look for certain behaviors. Does the person squeeze unnecessarily hard? Do they turn my hand up so they have the upper hand? Do they decide when we let go? These are all simple behaviors that let me know that the person has a dominating, aggressive type personality. Knowing this ahead of a poker hand or sales opportunity truly gives me the upper hand! If I was playing poker with this person and was on the fence about a move, I just might decide to bet knowing that they are cocky and bully their way through life. Isn’t it amazing how one’s behaviors in life will reveal itself on the battle field of a poker table?
Let me leave you with one more real world example of a very strong tell.  All the acting in the world often leave the feet telling the truth. That’s right, the feet! Profiler experts use this type of tell to get to the truth in crimes because the feet never lie. Specific to poker, the general idea is that a person with a confident hand will have feet that shift forward (a subconscious sign of strength). A person with a weak hand will shift their feet back in retreat even though they may look and act strong otherwise. Notice the girls legs have pulled back (assuming they were in a normal position prior to the introduced stress) which clearly shows a string sign of weakness and retreat.

Again, it is important to point out that you need to have noticed if the feet were positioned differently before a particular introduction of stimulus. If, as in this example, the feet where shifted back the entire game, then it means very little about a weak or strong hand. However, you might know that, in general, this person is in a constant state of retreat and might be easily bullied at the poker table.
Tells are powerful in tough situations if you pay attention to the details. Beware of those who like to act out those subconscious tells. You can tell the difference because acting comes after the fact and tells that are truly subconscious happen the instant some stimulus or stress is introduced. You are really interested in those short, honest moments when someone is first introduced to a thought. What comes next is acting. An interesting phenomenon to me is the fact that obvious acting reveals something too. If you have nothing else to go on, just do the opposite of what they are trying to convince you of.

I’ve used real world examples to reveal that poker is not a unique place for tells. Rather, it’s a place that has many opportunities to observe a lot in a short time. The three photos in this article were directly out of the body language chapter of my dating book, “
Tricks to Pick Up Chicks” (available at Amazon.com). I’ve spoken at business meetings about handshake meanings, traveled around the world with Full Tilt Poker sharing tells and lectured to magicians about psychology. In every case, it truly comes down to one simple word. Shifts. If you can watch for shifts in behavior, you will see another level of non-verbal communication that’s been staring you right in the face for years. Good luck shifting your observation and shifting some money from their side of the table to yours!

If you want to learn more about body language specific to dating, check out Tricks to Pick Up Chicks at it's official site or directly on Amazon.com



Thanks for sharing the magic!


E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Friday, February 18, 2011

Magic Man: Rich Ferguson - KCOY Santa Maria, Santa Barbara, San Luis Obispo - News

Magic Man: Rich Ferguson - KCOY Santa Maria, Santa Barbara, San Luis Obispo - News

Enjoy the magic and this great interview! After an entire week of numerous tricks and interviews, it all ends with a perfect set of mind games with Randy White!

Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Wednesday, February 9, 2011

Valentines Day starts Magic Daily on TV

Starting on Valentines Day, CBS and FOX along the coast will be airing magic tricks all week...performed by yours truly.


In fact, here's the entire schedule: "Magic Week" on FOX and CBS (http://www.KCOY.com) starting Valentines Day - I'm coining it as "There's Magic in the Air!":

• Watch a trick each hour everyday Monday, February 14th through Friday, February 18th:
5-7am on KCOY/CBS
OR
7-9am on FOX


• Watch a package from previously recorded 3-hour interview (don't worry, the spot will only be a few minutes!) just after The Mentalist on CBS:
11pm on KCOY/CBS

• Watch for two interviews and tricks LIVE on Friday 18th:
5-7am on KCOY/CBS
OR
7-9am on FOX


Often, I'm not sure when I'll be on and miss telling people. So, here you go! You have a potential TWENTY-ONE opportunities next week! I'll likely upload the entire list of tricks on my YouTube page or watch them on the news website once they have aired.


Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Sunday, February 6, 2011

Magician Predicts Super Bowl 45

As seen on Fox Television on February 6, 2011, magician Rich Ferguson correctly predicts Super Bowl 45 between the Pittsburg Steelers and Green Bay Packers!





At 3:30p.m. (Pacific Time), the Green Bay Packers won the coin toss -which started things off in the right direction to make this prediction possible. Then, Green Bay was the first to score with less than 4 minutes in the first quarter. History has proved that few teams have recovered from being behind in the Super Bowl nearly two to one. Then, only moments later, Green Bay snags an interception that was like magic and led directly to another touchdown! History shows that only a couple teams have ever come back from this deficit. It's was looking real good for the Prediction!  

In the end, the Steelers made it a great game and we ended with the anticipated 6 point lead by the Packers!


Watch the footage from when the news team interviewed Rich at his house on January 27, 2011 on KCOY.com after the making of the video seen above.

Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Friday, February 4, 2011

Power of 10 Event - Entertainment and Motivation

The entire gang from Power of 10 Event. If you have not heard of this, you WILL! Power of 10 Event presents motivation and messages for kids through an amazing show filled with all sorts of amazing people, athletes, speakers and motivational leaders. Check out http://www.Powerof10event.com

I've had the honor to connect with these wonderful leaders in changing lives and even got to perform magic at their first show for a few VIP's. Kids, families, schools and business partners were all thrilled by their presentation. I hope you get a chance to get your local school district to bring them.

Jeremy Bates, directly to my left.
As Creative Director of the Power of 10 Event, Jeremy's innovation and creativity spearhead this dream team of visionaries. Jeremy is the owner of Revolution Speak, which is founded on his personal principle of HOPE: Helping Other People Everyday.

Jim Rippey, checkered shirt.
Jim Rippey not only does the impossible, he redefines it. As a snowboarder, he invented at least one new trick, the Rippey Flip, and designed his own bestselling snowboard with Burton. Jim also was the first to complete a backflip on a snowmobile.

Team Tempest
A four man team dedicated to applying the power and force of a storm to their passion for freerunning. Tempest was set to pursue the dream of making a mark in the freerunning world, by adding style, creativity, and dedicated focus to the sport.

Blair Rusin, tank top.
Blair is an amazing artist, musician and ardent snowboarder who combines his love for life with his love of art. He was born in New York, studied art in Italy, and can usually be found in the air- over a slope of snow.

Last, but not least, the founder, Jim Richardson seen directly to my right.

From music, magic, dance, life stories, art and much more, there is something for everyone! Here's wishing Power of 10 Event much success.


Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Tuesday, February 1, 2011

The Magic Castle Magicians and Entertainment

For years, I've been a member of the Magic Castle. In fact, after my decision to become a professional, full-time entertainer, I joined immediately. Ever since becoming a professional magician, people have asked about the Magic Castle. Let me explain it in layman's terms - as it is quite often thought of as simply a theater by those who have not attended this unique, invite only, mysterious old mansion.

(If you are looking to HIRE A MAGICIAN, you are welcome to contact me. If I can not take care of you personally for a private party or corporate event, I can refer or provide the best in each field of magic. Do not hesitate to call.)
The Magic Castle is located just behind the Chinese Mann Theater
one block from the Hollywood Walk of Fame.
The Magic Castle in located in Hollywood, California. It's the home of the Academy of Magical Arts. Does that statement even make it more confusing? Here's the deal... The Magic Castle is a place to see amazing shows, discover the history of the magical arts, have dinner and drink 'til you can't... as there are six bars conveniently located throughout! But the "Castle", as pro's call it, is much more than a showplace. It is an invite only club in which public can witness magicians from around the world on any given night. Now, the Academy of Magical Arts is like the worldwide union for performing magicians and entertainers and it's offices are located inside the Magic Castle! Got it? It gets "trickier"...
Won Gold Medal for Interactive Magic.
Right: Gay Blackstone, wife of the late Harry Blackstone Jr.
Within the walls of the Castle, you'll find endless memorabilia, secret doors, moving parts, numerous showrooms, a fine restaurant, a guarded library and a museum. Shows range from pure sit down sleight of hand presentations to stand up comedy shows to nightly stage shows. It get's even "trickier"...

When planning on going to the Magic Castle, you might expect or have heard that a particular magician works there... The truth be told, on any given week, it's different performers from around the world. No entertainer actually works there permanently... but do not confuse this club as the comedy club where acts come and go. Nope. It's much harder to become a performing member and entertainer than it is to attend as a guest. It gets even "trickier"...
One of numerous intimate showrooms your discover.

To become a member is not easily defined. You have to audition or interview first. Believe it or not, most members are not magicians at all. There are thousands of members worldwide that range from people that collect magic, build magic, research magic, perform magic and those that just love it and want to be a member of the most unique club in the world. Each type of membership has it's perks and path to becoming an accepted member. Performing magicians have to perform in front of a committee that decides their fate while non-magicians have to apply and be interviewed to ensure they have the best intentions and understanding of the club. It's certainly a special place indeed... and the numerous, similar places that are compared to it are simply wonderful showrooms and do not have the behind the scenes and industry aspects. It gets even "trickier" yet!...

Along with the obvious features of the Castle, there is even a room devoted to Houdini. Here, you will find his original shackles and other amazing memorabilia. This room is open for very special reservation only dinners where you get to whiteness your own personal seance. Another very popular feature is Irma, the piano playing ghost. Oh, this is not just a self playing piano! Nope, you communicate with her and request any song you want. If you are really sharp and know the lyrics to songs, you can hold conversations. That's tricky! Told you.
Just behind me, you can see the water barrel Houdini would
be shackled and submerged in.


Currently, Neil Patrick Harris is a big part of the Magic Castle as well are numerous well known celebrities who love this unique art. The Castle is a source of the worlds best magicians and is often called upon for hiring magicians for private events. You can even host your own party at the club. Just call the Famous Hollywood Magic Castle for details.

The founder of The Magic Castle is an amazing force in entertainment. Milt Larsen transformed an old victorian mansion into the world famous club in 1961 while his brother Bill helped promote it. He also created the Mayfair Music Hall in Santa Monica, California, The Variety Arts Theatre in Los Angeles and Caesars Magical Empire at Caesars Palace Las Vegas. Milt is seen regularly at the club and still produces top magic shows such as "It's Magic!"
With Milt in front of the Magic Owl and "secret" entrance
To attend and bring guests, expect to make dinner reservations and adhere to a strict dress code. Learn more about it at MagicCastle.org  If you know me and want passes/invitations, just email me anytime. It makes an awesome date and is a wonderful place to take an important client. You have to be 21 and over to attend at night or you may attend for brunch on the weekends with kids. I'll quickly add that there are classes and special events to look out for as well. When you arrive, you'll notice the house and think to yourself, "That can't have too much in it"... when you enter, you'll be very disorientated since the entire building is like an iceberg as 2/3 is underground. Pretty tricky! When you first enter, you will have to say the "magic words" to the golden owl on the bookcase to have the bookcases open to let you into the main building ...That's tricky too!
We've taken endless clients, celebrities and friends!
Music and Actor buddies. Check out Damon Castillo Band.
Dress code? The Castle was not open yet! Don't worry.
HIRING A MAGIC CASTLE MAGICIAN: If I can't appear, I can highly recommend or provide top quality acts from different areas of the country for high end private and corporate events. If you want mind-blowing magic at a party or event, give me a call and I'll try my best to "appear"... but please only contact me if you are looking for mind-blowing, fun and interactive magic that your guests will rave about for years. I work all over the world and no party is too big or too small. Have a truly magical day.

Best, RICH Ferguson, AKA "The Ice Breaker"


Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN

Monday, January 31, 2011

Optical Illusion - Your Eyes Lie to You


This is a great example of how easily your eyes can fool you! It's not quite an optical illusion or magic trick, but it's fun anyhow! This is also a great lesson as to why you should put sample paint on the walls of a home before painting the entire thing! What looks good on paper may not be even close to what you get once seen in a different environment, especially when influenced by shading and colors near by! 



The two center squares are exact. It is the shading of relative sides of the cube that make
your eyes deceive you. It's not a magic trick! This is one of many ways the brain, your memory/familiarity of things and your eyes fool each other. To see this animated and easily see the two square match in color, watch it on my site.

To see a ton of tricks and illusions you can play with, go to my tricks page on my site.



Thanks for sharing the magic!

E-mail Rich!
Official Website
Local: 805-234-7469
National: 877-RICH-FUN